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Wisconsin Center
Milwaukee, WI
August 9-11, 2022

Conference Lineup

We are currently developing a blockbuster conference program designed to give independent garden centers the tools, tricks and tips they need to better their businesses. Stay tuned for the complete lineup of sessions and speakers. Here is our current lineup:

TUESDAY, AUGUST 9

Tuesday, August 9
10:00 a.m. - 11:00 a.m.

Keynote - The Customer Experience

Speaker: David Kepron

Information coming soon.

Tuesday, August 9
1:00 p.m. - 1:45 p.m.

How to Master SEO and What to Know About Retargeting

Speaker: Andrea Hill

For many people, understanding SEO (or search engine optimization) might as well be speaking Greek. Andrea makes this topic easy to understand and will…

Tuesday, August 9
4:00 p.m. - 4:45 p.m.

Creating Effective Social Media that Doesn’t Drive You Nuts

Speaker: Ron McCabe

Creating effective social media can be a nightmare…

Tuesday, August 9
4:00 p.m. - 4:45 p.m.

Get Your Life Back With Small Business Automation Strategies

Speaker: Andrea Hill

Even before the internet changed everything about selling and marketing, running a small business was...

WEDNESDAY, AUGUST 10

Wednesday, August 10
8:00 a.m. - 9:00 a.m.

2022 Garden Trends - From Crisis to Innovation

Speaker: Katie Dubow

Why should you care about trends? It’s simple. Trends drive consumers and consumers…

Wednesday, August 10
10:00 a.m. - 10:45 a.m.

Dealing with Tough Customers and How to Turn Them into Loyal Followers

Speaker: Kim Hartmann

The session will encourage small group discussion, reflection and sharing of scenarios and how to…

Wednesday, August 10
10:00 a.m. - 10:45 a.m.

Reaching the Techno Kids Generation

Speakers: Mike O'Rourke and Scott Sandstrom

You're less likely to bring them into your center, so…

Wednesday, August 10
1:00 p.m. - 1:45 p.m.

Received a 1 Star Review. Now What?

Speaker: Ron McCabe

Up to 62% of a customer’s decision on whether to do business with your company or another is…

Wednesday, August 10
1:00 p.m. - 1:45 p.m.

Are Shipping Rates Killing You?

Speaker: Gretchen Peczkowski

Learn everything you need to know about shipping including...

Wednesday, August 10
1:00 p.m. - 1:45 p.m.

Speak the New Gardener's Language

Speaker: Katie Dubow

Gardening is on the tip of everyone’s tongues in 2021 as unprecedented millions embraced the activity in 2020. But is the industry…

Wednesday, August 10
4:00 p.m. - 4:45 p.m.

Visual Merchandising Best Practices

Speaker: TBA

Create memorable customer experiences, along with insights to the…

Wednesday, August 10
4:00 p.m. - 4:45 p.m.

Meeting the Needs of Today's Garden Center Customers

Speaker: Kim Hartmann

In this panel discussion, we will listen to four typical garden center consumers discuss...

Wednesday, August 10
4:00 p.m. - 4:45 p.m.

Live Streaming Success

Speaker: TBA

Join us for an indepth discussion and tutorial on live streaming success.

THURSDAY, AUGUST 11

Thursday, August 11
8:00 a.m. - 9:00 a.m.

TBA

Speaker: TBA

Information coming soon.